It's a pass from me
I had an account for Musical.ly just to secure my "namespace". I think I used it once.
Fast Forward a few years and it becomes the behemoth that is TikTok. My profile didn't get moved over and I have no interest in social networks at the moment. But my wife and son use it.
I know this by the repetition of certain music clips I hear drifting around the house. They send me, via text, links to the latest "gotta see this".
But there's nothing new here for me.
It's candy-coloured UI smacks of a MySpace/Snapchat love-child. The content makes 12second.tv, and later Vine, seem luxuriously long.
Martin Belam seems to have nailed what TikTok is
But this is my sons 1988, not mine. I'll leave it to him.