Session – Adapting ourselves to adaptive content

Great session from @karenmcgrane to kick-off the conference proper. Very crowded. Conde Naste = 2 versions for portrait/landscape on iPad. Big ‘art directed" PDFs NPR  =  C.O.P.E. (Create Once Publish Everywhere) TV Guide has structured content, 3 sizes for each show, sold for $1 Have multiple sizes (write for chunks, not page) Meaning metadata (de-mystify)…