David John Mead

Brad Colbow on how “not making the logo bigger”…

Lean Dog opened the doors to their office (which is really a boat) to the CWSA tonight, letting us hear Brad Colbow’s presentation titled “Don’t make the logo bigger! Happiness for you and your clients”.

Giving us a whirlwind tour through his early steps in web design, which included some of his first concepts, Brad then stepped us through some of the pointers he’s picked up along the way.

“Design should never say ‘Look at me’. It should always say ‘Look at this’”.
David Craib

Sharing stories that we’ve all had to stumble through from time to time, like the ever changing background color and lack of content or client direction, Brad then laid out some tips that he’s gained by confronting the problems head-on.  These have now helped his freelance career, securing work for Starbucks, NationBuilder, and working with Jeremy Keith on an upcoming project.

It was a great presentation, and gave me a chance to meet up with some familiar faces in a cool space, exactly the kind of thing that the CWSA excels at. Brad also writes and draws an online comic strip called ‘The Brads‘.

Technorati tags: bradcolbow, presentation, cwsa, web, design, freelance, cleveland, ohio, july