Both coming from the “good ol’ days” at the beginning of the web they shared some of the projects that led to Doberman and the work they’d done there:
- Apoteket – Sweden’s only pharmacy. Had customers log in to computer records and the pharmacist asks to see them with the patient to discuss them.
- Volvo – Service Centers
- HBO Nordics – $9/month cross-platform subscription model. more like Netflix than the HBO model in the US.
“From touchpoints to ecosystems”
Look at Experience Prototypes
- Forget the plan (http://art.sy)
- Craft it
- Design your culture, not your process
-> Co-Lab everything
-> Be all you can be
They talk about having a ‘design scale’ with analytic+systematic on one side and creative+non-linear on the other. Finding that balance can be tricky, but you should tilt towards insight & strategy.
They also get each employee to use LEGO to illustrate budgets for the company. Great sense of play and problem solving in their approaches.
They also mentioned empathy (solutions are already out there), which is something Indy Young is covering too. Seems to be emerging in our field more and more.
I found this a really interesting presentation. I was lucky enough to catch up with them separately during the conference and chatted to them about their work on the touch-screen NYC Subway maps as well as a new health insurance site for NYC residents.
You can watch a version of this talk given by Lisa Lindström (Doberman CEO) at NEXT Berlin.